We helped Calvin Klein make a big impression in Hong Kong

We made Calvin Klein bigger than ever in Hong Kong. MegaPrint produced this arresting advert on the front of the Ritz-Carlton hotel, taking up 100,000 square feet of space on all four sides. The 27-story tall billboard could be seen all the way across the harbour to Kowloon side and features Oscar-nominated actor Djimon Hounsou in nothing but his Calvin Klein briefs in a shot by Peter Lindbergh. The printing took seven days. The building was covered in SAV and the billboard erected using gondolas and real spidermen in a mere 10 days.