Projection of Mandarin Hotel Re-launch Print Campaign

Since 2000, the Mandarin Oriental has been running a consistent and long-term global advertising campaign based on top-notch celebrities endorsing the brand. The campaign has featured people like Vivienne Tam, Lance Armstrong, Michelle Yeoh, Frederick Forsyth, Vanessa Mae, Dame Edna Everage and I. M. Pei among others. When it came to re-launch Hong Kong's Mandarin Hotel after extensive refurbishment, MegaPrint's was involved in creating a huge projection of some of the brand's most memorable print ads onto the hotel building with spectacular results.